Either that, or its decision to joke about it. And so, we’re left with an uncomfortable feeling about a company wanting to retire commercial use of a phrase that’s been in use in film, television, and music for nearly two decades. After all, Nintendo didn’t originate the phrase. Hyphenation: on like Donkey Kong Phrase on like Donkey Kong (chiefly US) An intensifier used in the same contexts as it's on, go on, and other expressions using the word on, but to express greater emphasis. Letra da msica Its On Like Donkey Kong de Blood On The Dance Floor - Go, Go ape shit, Go ape shit / Go, Go ape shit. The use of the video game character Donkey Kong provides comic relief but the phrase itself has greater or more significance than simply its on. Still, and maybe we’re taking this a little too seriously, but we’d be curious to read the actual trademark application to see if the company really did its due diligence on prior art. Its on like donkey kong link A phrase to denote that its time to throw down or compete at a high level something is about to go down. Our favorite theory belongs to a commenter at Slashdot, who wrote: “it could also be as simple as someone in marketing deciding to use the phrase in advertisements (as a pop culture reference and nothing more), and the legal team, entirely by force of habit, attempting to trademark every last letter on the advertisement copy on a just-in-case-it-works basis.” Nintendo wasn’t immediately available for comment. The basic origin of the phrase 'It's on like Donkey Kong' is clear enough: the 1981 video game, in which said large ape somewhat inexplicably terrorizes a construction site. Was it a silly PR hoax to promote the November 21 release of Donkey Kong Country Returns on the Wii? Could be. Answer (1 of 2): Etymology From the Nintendo video game gorilla character Donkey Kong, which is used in the phrase because of the character’s stereotypical strength and for the near-rhyme between on and Kong. Visual Effects Society Honors: A Celebration of Community and Call for Diversity and Inclusion, Work-Life BalanceĪll that said, did Nintendo really file a trademark application? We couldn’t find one on the USPTO’s website.
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